Amp Energy

in Energy




AMP

Type

Energy drink

Manufacturer

PepsiCo, Inc.

Country of origin

USA

Introduced

2003

Variants

AMP Sugar Free, AMP Overdrive, AMP Traction, AMP Elevate, AMP Relaunch, AMP Black Tea, AMP Green Tea, AMP Lightning

Related products

Mountain Dew, Red Bull, Full Throttle, Liquid X

From left to right: AMP Energy (lemon-lime), Overdrive (cherry), Elevate (mixed berry), Traction (grape) and Relaunch (orange).

AMP Energy (or simply AMP - formerly Mountain Dew AMP) is an energy drink produced and distributed by PepsiCo under the Mountain Dew soft drink brand.

AMP Energy Drink is currently the sponsor of NASCAR Sprint Cup Series driver Dale Earnhardt Jr. AMP Energy sponsored athletes include Mason Aguirre, Hannah Teter, Keir Dillon, Kevin Pearce, Chad Kagy and Anthony Napolitan. AMP Energy Drink has also partnered with celebrities on their WHAT'S NEXT video series, including DJ Steve Aoki, Spank Rock, Brian Lichtenberg, DJ Rashida, Tofer Chin, Eddie Cruz, DJ Skeet Skeet, Grey Ant, Gary Richards, Dick Tershay, Steve Patino, Han Cholo, Gen Art, Mick Kelleher, Rickey Kim, and art crew Hit + Run. AMP Energy sponsored Music Loves Fashion at Coachella 2009, Trouble Andrew's 2009 tour with Santigold, the Nylon (magazine) Summer Music Tour, S.L.A.T.E. at Magic (trade show), and multiple other events nationwide.

In many cities across the United States, AMP Energy has street teams with customized AMP cars distributing free limited-edition cans of AMP Energy Drink at lifestyle venues and events. Each local AMP Energy team can be followed on Twitter to see which events AMP Energy is hosting or attending next in each region. The main AMP Energy Twitter account is a feed of the latest AMP Energy "WHAT'S NEXT" news (@AMPwhatsnext). AMP Energy Drink's Facebook page gives fans access to events, videos, and updates.

AMP Energy was launched in 2001 to compete with Red Bull and is available in 8.3 oz, 16 fl.oz. (Tall Boy) and 24 fl.oz. (Big Rig) cans and made with Mountain Dew's base flavor formula. 16 fluid ounces of AMP contains 143 milligrams of caffeine, as well as taurine, ginseng, B-vitamins, guarana and maltodextrin.

On January 8, 2010, World Extreme Cagefighting (WEC) announced that AMP Energy will be the official energy drink of WEC. Amp Energy will also sponsor three of the WEC's top stars - featherweight Urijah Faber, featherweight Chad Mendes, and bantamweight Joseph Benavidez.

References

^ AMP Energy WHAT'S NEXT video series

^ AMP Energy Drink Facebook

^ How much caffeine is in your daily habit? - MayoClinic.com

v d e

PepsiCo, Incorporated

Corporate Directors:

Indra Nooyi (Chairwoman and CEO)  Robert Allen  Dina Dublon  Victor Dzau  Ray Hunt  Alberto Ibargen  Arthur Martinez  Steven Reinemund  Sharon Rockefeller  James Schiro  Franklin Thomas  Cynthia Trudell  River King

Pepsi-Cola:

Pepsi  Diet Pepsi  Pepsi Max  Jazz Diet Pepsi  Pepsi ONE  Kas  Mountain Dew  Manzanita Sol  Mirinda  Mug Root Beer  Sierra Mist  Slice  AMP Energy  Aquafina  Ethos Water (under license)  Lipton (Brisk  Iced Tea) (under license)  No Fear (under license)  Ocean Spray (under license)  Frappuccino (under license)  Starbucks (under license)  SoBe  Shani

Frito-Lay:

Lay's  Ruffles  Doritos  Tostitos  Fritos  Cheetos  Rold Gold  Funyuns  Sun Chips  Cracker Jack  Munchos  Smartfood  Oberto (distributed)  Hostess  Lay's Stax  Miss Vickie's  Munchies  Walkers (Salt 'n' Shake  Frazzles  Quavers  Monster Munch  Wotsits)  Sabritas  Smith's (Twisties  Burger Rings  Parker's  Nobby's)  Gamesa  Kurkure

Tropicana:

Tropicana  Dole (under license)  Naked  Copella

Quaker Oats:

Quaker Instant Oatmeal  Cap'n Crunch  Life  Quisp  King Vitaman  Oh's  Aunt Jemima  Chewy Granola Bars  Rice-A-Roni  Toddy

Gatorade:

Gatorade  Propel Fitness Water

Annual Revenue: $35.1 billion USD (16% FY 2006)  Employees: 168,000  Stock Symbol: NYSE: PEP  Website: www.pepsico.com

v d e

Energy Drinks

Coca-Cola Company

BPM Energy  Burn  Full Throttle  Monster  Mother  NOS  RAC 124  Relentless  Tab Energy  Vault  Von Dutch

PepsiCo

AMP Energy  Josta  Rockstar  SoBe

Independent

Bawls  Boo Koo  Cocaine  Coolah Energy  Crunk!!!  Dark Dog  EJ-10  Emerge  Explosade  Joose  Kore  Lost Energy  Oronamin  Pimp Juice  Piranha  Powershot  Red Bull  Red Rooster  Semtex  V  Wired  XS Energy

This soft drink-related article is a stub. You can help Wikipedia by expanding it.

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Drinks

AMP Energy (original and Juice [Orange and Mixed Berry])

AMP Sugar Free

AMP Overdrive

AMP Traction

AMP Elevate

AMP Relaunch

AMP Lightning

AMP Energy Sugar Free Lightning

Categories: Energy drinks | PepsiCo soft drinks | 2001 introductions | Soft drink stubs
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This article was published on 2011/01/28